Online retailer Beauty Crowd has appointed Catalyst to handle its press, publicity and digital communications. As well as selling products which are not always easy to find in the UK, Beauty Crowd is building a community of savvy bloggers and consumers who care about the industry. Providing the blog BC Edit and original videos, it offers its customers a more engaging and rewarding experience to keep them up-to-date with latest beauty news and product developments. Catalyst will be focusing on the brands; Absolute New York, Nicka K & Bell, while also offering support on its extensive range of beauty, hair and men's brands. 

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Beauty Crowd in 'beauty, fragrance, grooming & health'