Gadgette is a new online consumer technology publication from editor-in-chief Holly Brockwell and Creative Agenda, publisher of tech and business news site The Memo. Gadgette follows on from Holly’s work as editor of ShinyShiny, which highlighted a strong audience of female early-adopters keen to be spoken to as equals. Its launch took place on the final day of London Technology Week, in response to the increasing importance of women in tech and the need for a publication to serve this growing audience. The launch will be supported by advertising for the Honor 6+ smartphone, which Holly uses as her personal handset. Gadgette aims not only to appeal to the growing audience of women interested in and engaged with tech, but also to highlight the central role tech plays in the lives of those people who use it every day. As well as tech, the site will offer female-focussed stories from other topic areas, including opinion pieces on feminist issues, the latest from the fast-paced world of social media, and what to watch. Launch articles include an exploration of what it’s like to change gender if you don’t have Caitlyn Jenner’s budget and a review of Rashida Jones’ new Netflix documentary.

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