Date Posted: Wednesday 10th May 2023
Mission has been appointed by HiSmile, an Aussie smilecare brand, to handle its UK PR. Founded in 2014 by Alex Tomic and Nik Mirkovic, HiSmile aims to create safe and effective products that elevate the smilecare routine. It is the #1 followed oral care brand on social media and has been used by celebs such as Kim Kardashian, Kylie Jenner, and Conor McGregor.