Date Posted: Monday 12th April 2021
WIZARD has been appointed to handle the launch and ongoing PR for Selahatin, a Stockholm based artisanal oral care brand. Founded by Swedish creative and entrepreneur Kristoffer Vural, Selahatin elevates the emotional experience of everyday ceremonies by bringing colours and emotions into whitening toothpaste. With artisanally crafted aromas and minimalist aesthetics, Selahatin is approved by the Swedish Dental Association.
The brand is now available from Selfridges, Harvey Nichols and John Bell & Croydon.