Oral hygiene brand Ordo has announced its UK launch and appointed TRACE Publicity to handle its UK press and publicity. TRACE Publicity will manage and execute the UK launch for Ordo as well as encompassing digital, influencer engagement and PR ongoing. Launching in the UK this March, Ordo is set to revolutionize the dental hygiene market with its online subscription service and streamlined electric toothbrush Starter Pack, which fits conveniently through the letterbox.

The Ordo toothbrush has been designed for a modern mindset; a seamless ergonomic, slim and lightweight design, travel friendly and stylishly finished with an aluminium anodised handle for complete comfort. The sonic pulse technology with one-speed setting allows brushing at the optimal speed with 25,000 pulses per minute to be exact; while a two-minute timer signals every thirty seconds as a reminder to cover all four quadrants of your mouth for the best brushing technique as advised by dental experts.

The Starter Pack, starts from £30 and is available in three different colour ways – Silver, Rose Gold and Charcoal Grey. This pack contains the Ordo Aluminium electric toothbrush, travel cap, 80ml whitening & sensitive toothpaste (2-month supply), 25ml travel toothpaste (2-week supply), portable silicon stand and AAA battery.

The Refill Pack delivered every 2 months for £10 includes an Ordo brush head, travel cap, AAA battery, 80ml whitening & sensitive toothpaste and 25ml whitening & sensitive travel toothpaste.