Organic beauty brand IVINDO has announced its launch and appointed Esprit Media to handle its press and publicity. Founded by Florence Roux, who having suffered from dry skin for years and not found an effective skincare product, set out to create a range of face and body products that cared for skin naturally. Her grandfather was a specialist in the medicinal values and attributes of plants and she gained a great deal of knowledge from him. Taking this as her inspiration Florence began working with a laboratory in France, to develop one of the first COSMOS-certified cosmetics brands dedicated to dry and sensitive skin conditions. The COSMOS standard (COSMetic Organic Standard) is a private European standard that aims to promote cosmetic products containing ingredients from organic agriculture.

The active ingredients contained in IVINDO assist with anti-ageing, anti-pollution, multi-moisturising, rejuvenating, soothing and unifying. These products have been developed to moisturize and protect the driest and most sensitive skins of modern women and help prevent damage from the environment.

IVINDO will officially launch in May 2018 with a capsule collection of organic products for the face and body.