Date Posted: Friday 3rd August 2018
melsinlondon has been appointed to handle the press for the beauty section of Oxygen Boutique. Started in 2009 with a plan to launch American fashion brands in the UK at it stand-alone fashion boutique in Fitzrovia, the brand now has a growing e-commerce site, a strong Instagram following and an impressive list of celebrities; including Margot Robbie, Kylie Minogue and Holly Willoughby constantly requesting their looks. Last year, the site added a wellness and beauty selection with sell-out brands including Lixir, Niod and Wellco joining the Oxygen Boutique roster, the plans for the next coming months are to launch an array of exclusive, undiscovered and in-demand beauty brands.