The 100% vegan and cruelty-free accessible beauty brand Pacifica Beauty has partnered with Superdrug and launched into 282 Superdrug stores and online platform.

The Portland-born wellness and beauty brand combines heart, soul and science to create high-performance body, skin and hair care with cutting-edge ingredients, vegan and cruelty-free formulas, and plant-powered aromatherapy. The launch of Pacifica into Superdrug is an important expansion to the brand, bringing its compassionate ethos to even more consumers in the UK. Pacifica takes its environmental impact and responsibility very seriously, using recyclable glass material, FSC certified paper boxes and at least 50% PCR, with most bottles made from 80-100% PCR.