London-based organic skincare brand, Pai, has closed a £6.4 million (€7.5m /$9m) Series B investment, led by France-based Famille C Venture, a private investment firm of the Courtin- Clarins family, founder and owner of the Clarins Group. This funding enables Pai to break ground on new West London R&D and manufacturing facilities to meet the increasing demand for its products worldwide.

“Our Series B raise provides the financial firepower to supercharge growth in our core markets. Innovating the hard way, by developing and manufacturing our own products, is unusual in the beauty industry,” states Founder, Sarah Brown. "Famille C Venture shares both our passion for product creation and our values around transparency and sustainability - which is what makes it a great partnership.”

It will also support plans for direct to consumer platform development and an ambitious pipeline of new products via the brand’s 'Pai Labs' innovation hub. Such investments aim to serve and sustainably maintain their position as a category leader in the organic and clean skincare space.