Mercer Keeble PR has been appointed to handle the press and publicity for new philanthropic sunglasses brand PALA. Founded by John Pritchard, the debut collection for men and women is characterised by classic design with an edge, high quality material and construction, and value for money. Each pair of sunglasses come with a basket-weaved case that has been created using recycled twisted plastic. PALA will launch mid-June and will be exclusively available at ASOS.com and palasunglasses.com. A totally of five styles will be available, each priced at £45.

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PALA in 'fashion & accessories'