Palm has partnered with hotel representation and sales strategists, 8th Floor to launch a new integrated service for UK and international hotels that seamlessly combines their sales, PR, digital and SEO requirements. Palm and 8th Floor will represent UK and international clients in partnership, combining communications and sales marketing into a single service that will provide hotels with all the benefits and efficiencies of integration.

The partnership also answers an urgent need for UK travel sales and marketing to be global leaders: the Capital is set to become the city with the most hotel rooms in the world, outside of China, with 27,912 counted by STR (13,455 open by 2025). Within this competitive landscape, Palm and 8th Floor’s new 360-degree creative and commercial approach ensures targeted and results-driven campaigns that increase visibility and brand equity, generate bookings and drive meaningful partnerships.

The agencies combine data-led sales actions and strategy, social media activity, public relations, SEO and strategic communications to provide measurable results and financial ROI for all clients. Separately, each business has worked with the brands leading the UK hospitality and travel industry, from independents to internationals, including Nobu Hotels, Standard Hotels, Hyatt, Ennismore, Hilton, Equinox Hotels, Hazlitts, Habitas and Aethos. This new partnership will allow both companies to expand their client base in both the UK and international industry and is projected to bring in an additional £ 1 million of revenue for the businesses within the first 12 months.