Palmer's Cocoa Butter has announced its new TV sponsorship of E4's popular reality show, Married at First Sight UK, debuting 30 August. Palmer’s will launch its impactful sponsorship around the brand-new series on E4 and Channel 4’s streaming platform All 4. 

Palmer’s will use the sponsorship to showcase the depth of its range; including its award-winning Coconut Oil Formula Body and Hair Range, the immensely popular Self-Tanning Range, as well as its new Coconut Oil Formula Facial range, to its target audience of women and E4’s key demographic of 16-34 year old’s. 

Commenting on the sponsorship, Zahira Beddou, Marketing Director of Palmer’s comments: “We are thrilled to be sponsoring such an exciting show, that has a huge and cult-like following.  At its core, Palmer’s is a feel-good brand that grows with you and is there for all the milestones in one’s life, which is why this is the perfect partnership for the brand. The Married at First Sight UK sponsorship provides the brand with a fantastic platform to connect with a core female audience and showcase the depth of the Palmer’s range.”