Date posted on DIARY directory: Thursday 12th December 2019
PAMCo, Audience Measurement for Publishers, is the new JIC (Joint Industry Currency) for published media, using approved world-leading methodology. It produces de-duplicated brand reach allowing users to carry outreach and frequency planning to better commercialise audiences across all platforms.
PAMCo has released its figures for 2019 showing that 93% of the GB population consumes published media content across all platforms.
PAMCo UK national news brands’ total monthly brand reach October 2018-September 2019 (including September 2019 Comscore data):
| Newsbrand (inc. Sunday titles) | Total monthly brand reach (millions) |
| Sun | 33,918 |
| Mirror | 27,760 |
| 26,530 | |
| Metro | 25,188 |
| Guardian | 24,042 |
| Independent | 21,903 |
| Express | 21,689 |
| Telegraph | 20,873 |
| Evening Standard | 14,962 |
| Times | 9,197 |
| i | 7,348 |
| Daily Star | 6,864 |
| Daily Record | 5,857 |
PAMCo UK Women's Monthly Magazines’ total monthly brand reach October 2018-September 2019 (including September 2019 Comscore data):
| Women's Monthly Magazines | Total monthly brand reach (millions) |
| BBC Good Food - U | 12,297 |
| Cosmopolitan - N | 3,458 |
| Good Housekeeping - N | 2,272 |
| Vouge - D | 1,931 |
| Sainsbury's Magazine - U | 1,788 |
| Asda Good Living - N | 1,787 |
| Ideal Home - N | 1,437 |
| Olive - U | 1,293 |
| ELLE - N | 1,211 |
| Vanity Fair - N | 1,157 |
| Woman & Home - N | 1,042 |
| Delicious - U | 1,036 |
| Country Living - N | 920 |
| Harper's Bazaar - N | 832 |
| Women's Health - N | 735 |
| House Beautiful - N | 701 |
| Tatler - D | 642 |
| Red - N | 577 |
| Prima - N | 544 |
| House & Garden - D | 525 |
| Mother & Baby - D | 423 |
| Homes & Garden - U | 385 |
D - digital estimates include traffic from one or more third-party platforms (i.e. Facebook, Google AMP, Apple News, Flipboard).
U - the publisher has not confirmed whether traffic from third-party platform is included in the brand's digital estimates.
N - digital estimates do not include traffic from one or more third-party platforms.
For more information please visit pamco.co.uk