Pantene has announced that it is working with the Dresscode Project to launch its new initiative into the UK. The Dresscode Project is working to create a network of salons across the world where transgender and non-binary people can feel safe and comfortable asking for the hairstyle that they want, regardless of their gender.

The project recruits member salons and stylists and supports them through resources and training on how to create safer salons for LGBTQ+ clients. It then allows clients to search online to find member salons in their area.

Pantene has worked with its Power Squad ambassador and transgender influencer Paris Lees and a collective of other members of the trans community to create a film about the importance of hair and acceptance within the context of their personal transition stories. 

Pantene will also donate 5p to the Dresscode Project for each Pantene product purchased at Superdrug until 3 December.