Pantene Japan unveils its youngest ever hair model
Date Posted: Monday 14th January 2019
Pantene Japan has unveiled its youngest ever hair model, Baby Chanco. At just one-years-old, Chanco has already gone viral on Instagram, due to her voluminous hair. She joins Pantene Japan’s latest campaign celebrating hair diversity, encouraging everyone to embrace their own hair.
As part of this signing, Pantene Japan created a short film, titled ‘The Hairy Tale’, which charts Chanco’s first year. The film shows that while Chanco’s family has always adored her beautiful hair, as well as countless others around the world, sometimes she can be considered different.
Pantene celebrates diversity and aims to give more women (and babies), more great hair days. As part of its quest, the brand has worked hard to deliver products for all hair types, ensuring all women can find suitable products on the high street.
To learn more about Pantene’s extensive offering in the UK, visit pantene.co.uk