BEAUTY | CELEBRITIES / INFLUENCERS | CAMPAIGNS / COLLABORATIONS
Pantene launches My Hair Won't be Silenced campaign with Black Minds Matter and Project Embrace
Date Posted: Thursday 4th February 2021
Pantene has collaborated with Black Minds Matter and Project Embrace to launch the My Hair Won't be Silenced campaign, helping to end discrimination against Afro hair in the UK. Personalities including boxer Ramla Ali (pictured), Black Minds Matter co-founder Agnes Mwakatuma, and EastEnders star Jessica Plummer will front the campaign.
Ramla Ali commented: "Today, I am proud of what my hair represents and the confidence it gives me, and proud to work with @panteneuk to celebrate Afro hair"