Hair and beauty-loving blind BBC Broadcaster, TikTokker and disability activist, Lucy Edwards, has today joined Pantene as its ambassador for Pantene’s Silky & Glowing product range, as the haircare brand strives for greater accessibility in the hair and beauty industry to create a more inclusive space for all.

The announcement comes as Pantene launches a new social code of conduct, to help ensure social content like beauty tutorials are accessible for all. Pantene commits to bringing revolutionary Navilens technology in to store to enhance the product experience for the visually impaired, all with a mission to give more people, more great hair days.