Little Red Rooster has been apointed to handle PR activity for Pantherella International Group, which includes luxury Leicester-based brand Pantherella Fine English socks, alongside heritage sock brands Scott-Nichol and HJ Hall. Little Red Rooster will be the creative driving force behind all three brands, providing strategic planning, press office and creative campaign support in the UK, with a focus on increasing the quality and quantity of coverage for each brand. 2017 is set to be a landmark year for the company as Pantherella celebrates 80 years since its inception, while HJ Hall will reach its momentous 135th anniversary. Little Red Rooster will be tasked with reinvigorating these classic brands by drawing upon their rich British heritage and unique design attributes while simultaneously exposing them to new and younger audiences. Digitally, Little Red Rooster will provide social media support, assist with SEO ratings by driving traffic to each brand website, building sales and increasing subscription databases.

The account will be led by Little Red Rooster partner and founder, Victoria Ruffy with support from its director of PR, Nicole Marsden and PR consultant Lewis Hopkins.

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Little Red Rooster in 'PR consultancies'