Provider of professional colour language standards and digital solutions, Pantone has revealed the colour of the year 2023, PANTONE 18-1750 Viva Magenta. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s colour of the year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.

Pantone has worked with its longtime creative partner Huge, to engage in a design experiment that explores the relationship,  the tensions, between new technology and human creativity. Working with the AI generative tool Midjourney, the design team created the visual manifestation of PANTONE 18-1750 Viva Magenta by incorporating the messages and ideas embodied by the colour to curate an immersive world that examines the connections between nature and technology. The key visual, a bold and brave statement that amplifies the fearless yet natural elements of PANTONE 18-1750 Viva Magenta, designed with the help of artificial intelligence, serves as an invitation into an optimistic and endless new ecosystem to be explored, called “the Magentaverse.”

For more information visit pantone.com.