TFG Brands, the parent company for the international fashion brands Phase Eight, Studio8 and Whistles, has announced the acquisition of the premium womenswear brand Damsel in a Dress. Since its launch in 2010, Damsel in a Dress has built a loyal customer following through its fun and playful attitude to statement dressing while maintaining a high-end approach to design and fit. The brand achieved sales of over £7 million in 2016, and is represented within 33 John Lewis stores, Arnotts Dublin as well as online with John Lewis, House of Fraser and at damselinadress.co.uk. The creative direction of the business will pass to a new team led by Victoria Snepp, (previously Head of Design at Bastyan, and with prior roles at Jigsaw and Whistles), under the strategic direction of Judith Bremner.

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Damsel in a Dress in 'fashion & accessories'