Parfums Givenchy has launched a Givenchy Beauty House on Roblox, a metaverse platform made of virtual worlds and contents entirely created and modulated by its players. The adventure begins when visitors enter the Givenchy Beauty House on Roblox. They find themselves in the gardens of a castle evoking the aristocratic heritage of the House. From this central location, they can access the different areas of the virtual experience such as the Irresistible dance floor and the L’Interdit forbidden station, both inspired by the two emblematic fragrances of the brand. They can also access makeup stations, a photobooth and a swimming pool decorated in true Givenchy style.

The Irresistible space is a dance floor made up of giant speakers and colorful panels that constantly light up. The iconic Givenchy 4G logo hanging from the ceiling sprays a cloud of multicoloured powder that recalls the brand's star powder, Prisme Libre. Here community members can meet their friends to show their best dance moves and party. Another intriguing place to visit is the Interdit area: this underground space showcases a Parisian metro station, which is reminiscent of the underground universe of the perfume L'Interdit. Here, the vending machines are full of Le Rouge lipstick cross-body bags.

The bag is part of the collection of five digital items inspired by Givenchy fashion accessories that fans can earn within the Givenchy experience. The Le Rouge crossbody bag, an Irresistible backpack, a branded cap, 4G glasses, a padlock chain… players will have to dance, explore or put on makeup to win them. Of course, everyone is invited to give their avatar a beauty makeover, or even to improvise as a makeup artist. Indeed, players have the opportunity to enter a contest where they need to replicate a specific beauty look according to a given theme in 5 minutes in order to win an item.

With the Givenchy Beauty House, Givenchy Parfums and Roblox provide a place where beauty has no limit, allowing players to fully express themselves through their avatar. To offer this unique experience that combines playfulness with signature beauty, Givenchy Parfums has collaborated with The Gang, the Swedish developer studio behind some of the most creative branded environments on Roblox. The Givenchy experience in the world of metaverse is available on the platform roblox.com.