ProActive PR has been appointed to handle the UK PR for Patrice Mulato Natural Haircare. The brand has recently launched in the UK with natural and organic e-tailer The Elementary Beauty Company. The extensive collection includes permanent and semi-permanent colour ranges as well as daily hair care products, all of which are gentle formulations containing an average of 97% natural ingredients. All are paraben, silicone, PEG, ammonia, PPD, hydrogen peroxide and resorcinol free and so are especially suited to those with hair and sensitive scalp allergies.