International jewellery brand PDPAOLA has announced that it will be opening its first-ever store in London this February. The first PDPAOLA store will be located at 18 Floral Street, a major London shopping hub home to global mid-market and high-end fashion brands. The store design keeps true to the brand’s aesthetic of effortless sophistication. It is a space to discover the brand’s universe and iconic pieces, including the latest drops and signature collections such as Letters, Charms or the Fine Jewelry line crafted in 18K gold and lab-grown diamonds.