Future Brand Thinking has been appointed to handle the campaign communication for Peace One Day. Peace One Day is a non-profit organisation with the objective to institutionalise the International Day of Peace. The organisation has announced its Anti-Racism Live Global Digital Experience, which is due to take place on 21 March 2021, the International Day for the Elimination of Racial Discrimination; in association with the Office of the United Nations High Commissioner for Human Rights. 

The Anti-Racism Live Global Digital Experience 2021 is sponsored by Avon and Lipton.