ModusBPCM has been appointed to handle the UK PR and influencer relations for People Footwear. The brand was born from a passion for developing the most comfortable, innovative, animal-free shoes on the planet. Deeply rooted on the West Coast, the beautiful surroundings have inspired People Footwear to make products for laid-back lifestyles with shoes that take you from your morning routine, to work, play, and home again all with a lightweight environmental footprint. This is achieved through the use of efficient and waste-reducing material such as injection-moulded EVA foam, digital knitting, and 3D printing throughout their entire collections.