Hair salon Percy & Reed has announced the launch of its new Denim for Hair salon service in association with L'Oréal Professionnel. The service offers a cool denim-inspired menu of shades using an expert colour palette from  L'Oréal Professionnel technology, from stonewash to indigo and inky blue. Adam Reed of Percy & Reed has created three looks suitable for everyone, no matter the hair type, skin tone or overall style of the customer.

The Stonewash look is best for light hair with naturally cool undertones and offers a modern take on the classic blue rinse; while the Indigo look is best for brunettes as well as blondes to add depth to a tan or illuminate naturally pale skin. Completing the looks is Midnight Ink, best for dark hair for a multidimensional effect that appears blue-black.  

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Percy & Reed in 'beauty, fragrance, grooming & health'
L'Oréal Professionnel in 'beauty, fragrance, grooming & health'