Fragrance house Olfactive O has announced its launch. Established in London in 2020 by Olivia da Costa, Olfactive O is an environmentally-friendly, sustainable perfume brand. It aims to make choosing a fragrance easier by basing each scent around a personality type.

The scents span the main fragrance families, from the light fresh florals to the darker, more complex orientals. Each is named for a personality type. For example Dark Horse, Secret-Keeper and Thinker are woody scents, evocative of classic films, vintage style and log fires.