Talk PR has been appointed to handle the global PR and communications for Pernod Ricard Travel Retail, the Europe, Asia, America and Gulf subsidiaries of Pernod Ricard Group. Pernod Ricard Travel Retail promotes and distributes Pernod Ricard’s brands to the duty free and travel retail channel throughout Europe, Asia Pacific, the Gulf and the Americas. Its brand portfolio includes Chivas Regal, Martell, The Glenlivet, Absolut Vodka, Royal Salute, Ballantine’s, Jameson, Beefeater, Havana Club, Malibu, Kahlua, Jacob’s Creek wines and Mumm and Perrier-Jouët Champagne. The agency's remit includes an increased focus on consumer PR activity, with a communication strategy rooted in the Travel Trail - the ‘journey’ every traveller takes from researching their trip to returning home. Talk PR will develop and implement a communication strategy that encourages consumer engagement through traditional and digital PR – targeting both travel retail trade and luxury consumer titles - lounge and in-flight activity, partnerships and events.

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Pernod Ricard Travel Retail in 'travel, locations & venues'