Perry Ellis Europe, a leading designer, distributor, and licensor of a broad range of high-quality men’s and women’s apparel, accessories and fragrances, has appointed Mercieca as its integrated agency to launch the new SS23 Nike Swim collection to EMEA and UK markets. Through a creative campaign, targeting Gen-Z, the agency has created a fully integrated programme including new creative, design, production (including brand guidelines, EMEA tool kits, lifestyle & product photography, and social media content creation), retail, digital, influencer engagement, PR & retained press office.