Personalised make-up platform, Beautonomy has announced its launch and appointed TALK.GLOBAL to handle its press and publicity. A new, people-powered digital start-up where beauty fans and influencers can create their very own personalised beauty products, Beautonomy’s unique platform allows users to create fully-customised make-up palettes choosing from different sizes, palette designs and 30 shades of high pigment creamy eyeshadows, blushers, bronzers and highlighter. Users can order online and enjoy at home, or, if they feel entrepreneurial, can create their own brand to sell to friends and followers via their own online shop hosted on the Beautonomy platform where they'll earn a commission for every product sold. 

Users start by selecting from seven different palette sizes, then create their own colour collections from over 40 shades for eyes and face. Once the colours are in place, they finish by selecting design options to create one-of-a-kind packaging. All elements of the packaging, from images, design, logos and typefaces can be customised, creating a palette as unique as the person who made it. Users can also choose to use Beautonomy’s own designs, curated by its team of graphic designers and make-up artists. 

Each of Beautonomy’s 40-plus shades have been created and rigorously tested by highly qualified make-up artists. 

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