Charity for protection animal rights, PETA has purchased stock in many companies including fashion brands Ralph Lauren, Urban Outfitters and Guess, in order to push them to ban wool, mohair and cashmere. A PETA exposé of the mohair industry in South Africa and a PETA Asia investigation of cashmere farms and abattoirs in China and Mongolia showed the terrible conditions that animals were left in. 

PETA frequently purchases the minimum number of shares necessary in clothing companies in order to attend annual meetings, liaise with shareholders, and influence management decisions from the inside. The other companies targeted in this effort include Burberry; Deckers Outdoor Corporation (the parent company of UGG); Tapestry, Inc (the parent company of Coach NY, Kate Spade, and Stuart Weitzman); Lands’ End; Capri Holdings (the parent company of Michael Kors and Versace); and Qurate Retail Group (the parent company of QVC and HSN).

PETA Director Elisa Allen said: "PETA US is heading to the boardroom to pressure retailers from Ralph Lauren to Urban Outfitters not to sell items that animals suffered and died for."