Former PR Manager at Arcadia Group and Head of Communications at East of Eden, Peter Cuthbertson has launched communications consultancy service Sixteen Eleven. The agency has been designed to showcase brands and organisations with purpose, particularly those with a focus on sustainability. 

Clients currently include British menswear brand Cut&Pin, high-end streetwear brand Area Code, fashion industry talent network Commuknitty, ethical boardshorts brand Riz, hairstylist Neil Moodie and floral design brand June in March. 

Peter will continue to work with East of Eden on a consultancy basis.