Manufacturer P&G has acquired independent skincare brand, First Aid Beauty. First Aid Beauty and P&G share a commitment to science-based skin care solutions.

P&G has commented on the acquisition, 'It's a great fit for P&G Beauty with its full line of prestige products that deliver skin health solutions specifically designed for sensitive skin and skin conditions, like eczema, redness and dryness, through fun, engaging, luxurious, “feel-good” formulas. First Aid Beauty will continue to be run by its founder Lilli Gordon and its current team. P&G will support them with expertise to help drive continued growth of the brand.' 

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