Hairstylist and brand Phil Smith has announced the launch of a full rebrand of its haircare line Phil Smith BE GORGEOUS. The rebrand now incorporates eco-conscious traits that make sustainable choices accessible to everyone. Phil Smith's range of over 40 products, including TOTAL TREAT as well as new launches, LONG & STRONG and BOND & PLEX are now all vegan friendly and use responsibly sourced palm oil in their formulas.

New packaging design uses recycled plastic that can be recycled again and for those living near Phil’s salon, Smith England, empty products can be exchanged for a discount on new retail purchases as part of its recycling campaign.

Phil Smith BE GORGEOUS is available now via Sainsbury’s UK wide with rebranded stylers to launch throughout the year.