Phil Smith to launch cruelty-free hair brand SMITH England
Date Posted: Tuesday 22nd January 2019
Phil Smith has announced the launch of its new cruelty-free and vegan-friendly haircare brand, SMITH England. The collection of 12 products is inspired by the countryside and nature, with bottles being recyclable, made from 100% recycled plastic and products being free from sulphates, parabens, colourants, mineral oils or genetically modified ingredients. The range carries the leaping bunny logo which associates the products with international cruelty-free standards. The range includes shampoos, conditioners, a hair mask and hair oil. The idea behind SMITH England was to introduce a brand where consumers are not restricted to price when seeking quality and a natural approach to their haircare regime.
All products will be available to buy from 10 March for £10 exclusive to smithenglandhair.co.uk, Sainsburys stores nationwide and Sainsburys online.