Phoenix Beauty has appointed Capsule Communications to handle the UK communications for Banana Republic Icon Fragrance Collection. The Banana Republic Icon collection is a niche-inspired fragrance collection of scents that takes the consumer through an olfactive journey, exploring trends and stories throughout each decade of the brand’s iconic existence. Crafted by award-winning perfumers, each fragrance tells a different story of adventure through a distinctly modern lens. Banana Republic's Icon Fragrance Collection inside of The Fragrance Group’s portfolio, comprises of eight unisex scents.

Banana Republic fragrances are launching in Debenhams nationwide and next.com in Mid-February.

Send me the free DIARY daily of industry updates