UK & Eire beauty distributor, Phoenix Beauty has announced the appointment of its new CEO Shelley Smyth. Industry newcomer, Phoenix Beauty has revealed that Shelley will take on the newly created leadership role of CEO with a view to taking the start-up business to new heights. 

Shelley has previously worked in roles such as National Sales Manager, General Manager, MD, VP International Marketing and CEO within the industry across brands including Clinique, Unilever Cosmetics (including Calvin Klein, Chloe, Cerruti, Karl Lagerfeld), Selective Beauty (including Agent Provocateur, Lolita Lempicka, Lanvin), Co-founder of SAS and Company, brands including Burberry, Parfums De Marly, Atkinsons, La Perla and various celebrity brands.