Grove Communication has been appointed to manage the press and communications for Pininfarina Hybrid Smartwatches by Globics. Their role encompasses brand strategy, brand profiling, influencer outreach, events and the creation of KOL opportunities across the UK, USA, and select EU countries.

This venture is especially inspiring as it draws from Pininfarina's rich Italian brand heritage, spanning an impressive 93 years, and renowned for pioneering designs in the world of supercars. Fourth generation timekeeping and smartwatch technology leaders, Globics Technology Limited, leads the way with elegantly designed watches powered by a smart heartbeat. The new SENSO collection marks the premier release under the new brand licensing agreement between Pininfarina and fourth generation watch making and smartwatch pioneers, Globics Technology. It draws inspiration from Pininfarina's 93-year legacy and renowned for pioneering design in the world of supercars.