Leading period subscription box, Pink Parcel, has announced its collaboration with foundation Bloody Good Period and a collection of top fashion industry figures to challenge society’s perceptions of periods. The 'I'm On' campaign collective is made up of British fashion designer Olivia Rubin, style influencer and activist Natalie Lee (Style Me Sunday), and former fashion editors Pandora Sykes and Dolly Alderton. The leading fashion influencers will design limited edition t-shirts and sweatshirts, emblazoned with period positive slogans in an effort to empower, educate and inspire women to talk openly and honestly about menstruation.

Set to launch in January 2018, the collection will be retailed at pinkparcel.co.uk, with a percentage of profits going directly to women’s organisation Bloody Good Period.