Pinterest has announced a definitive agreement to acquire THE YES, an AI powered shopping platform for fashion that enables people to shop a personalized feed based on the user's active input on brand, style, and size. Pinterest believes that THE YES's vast leadership, innovative technology and talented team, combining shopping expertise with fashion industry credibility, will help accelerate the vision for Pinterest to be the home of taste-driven shopping.

With hundreds of brand merchants on its platform, the team at THE YES has built an extensive fashion taxonomy that uses human expertise and machine learning to power a comprehensive algorithm in fashion. THE YES’s brand relationships and shopping expertise can potentially be applied to other categories on Pinterest such as home, beauty and food.

Upon the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will lead shopping vision and strategy across Pinterest, creating a new and strategic organization dedicated to Pinterest’s taste-driven shopping efforts that will help steer the evolution of features for Pinners and merchants on Pinterest.

In the months following the closing of the transaction, Pinterest plans to sunset the THE YES app and website to allow the merged teams to focus on technology integration and evolving our shopping vision. Subject to the satisfaction customary closing conditions, the transaction is expected to close in the second quarter of 2022.