Pinterest and Shopify have expanded their partnership to boost social commerce globally. To help businesses around the world bring their products online and respond to growing demand from global consumers, Pinterest is expanding its partnership with Shopify to 27 new countries. The Shopify Pinterest channel is now live in these new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the UK.

Now, more than 1.7 million Shopify merchants around the world have an easy way to bring their products to Pinterest and turn them into shoppable Product Pins that are discoverable across the platform. Shopify merchants who are advertising on Pinterest through Shopify will also have access to dynamic retargeting for the first time, which will enable them to re-engage with Pinners who have already expressed an interest in their products on Pinterest. 

Pinterest is also launching multi-feed support for Catalogues, a new feature allowing businesses to easily upload their products in multiple product feeds within the same Pinterest Business account. 

"Pinterest is an inspiring place to shop and we're excited to expand our partnership with Shopify to help merchants in 27 more countries to grow their shopping presence on Pinterest globally. Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent. With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with quick and easy access to our shopping features without the need to edit code or deploy resources so that they can inspire consumers for what to do or buy next.’" – Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest.