Date Posted: Thursday 19th August 2021
Pinterest has launched the latest advancement in inclusive beauty search with the rollout of hair pattern search, a first-of-its-kind technology, created with Black, Brown and Latinx Pinners in mind, that empowers users to search for hair inspiration across hair types. Through computer vision-powered object detection, hair pattern search enables Pinners to refine hair searches by six different hair patterns: protective, coily, curly, wavy, straight and shaved / bald.
Over the coming weeks, Pinners can search for a broad hair term like “summer hairstyles”, “glam hair”, or “short hair” and narrow their results by selecting one of the six hair patterns to find hair inspiration that is most relevant to their style and preference.
Hair pattern search is available in the US, UK, Ireland, Canada, Australia and New Zealand and on iOS and Android and will roll out to international markets over the coming months.
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