Pinterest has launched Idea Pins, its multi-page video format, to all creators in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland. This new access and capability will empower anyone with a business account to create inspiring content and better interact with their audiences, building more engaged communities directly on Pinterest. Idea Pins make it easy for Creators to publish high-quality, long-lasting, saveable content directly to Pinterest.

To help Creators to find an audience, Pinterest is also introducing new ways for Pinners to discover Idea Pins. Pinners in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland will see Idea Pins from Creators that they follow right at the top of their home feed. These ‘following streams’ give Pinners a new way to see fresh content from Creators that they follow and discover new Creators to engage with. For Pinners, this means that the ideas within a Pin will be more engaging and actionable.

In addition to the new Creator Code and moderation features and the content-claiming portal that Pinterest announced in April, the company is building tools to help Creators to build their presence on Pinterest, focusing on published content (such as Idea Pins) first and foremost. Pinterest is introducing new updates to Analytics to help Creators to learn what content resonates with their audience. A new ‘Followers and profile visits’-driven metric will show Creators how their Idea Pins have driven deeper engagement with their account. The platform has also made it easier to access other important engagement metrics like Saves, comments and reactions, all of which affect Creators' content distribution.

These updates are meant to give anyone who has something to teach, share, or say the ability to share it with a community of Pinners who are looking for their ideas.