Pinterest has launched a new beauty AR feature Try On. Pinterest has seen a 40% increase in searches for make-up routine, and so its new Try On feature will make searching for the ideal shade a lot easier. As with the launch of Pinterest's skin tone ranges earlier this year the new feature champions inclusivity on the platform allowing Pinners to select their skin tone to recommend relevant lipstick shades for whichever skin colour that fist best. Brands participating in Try On include Charlotte Tilbury, MAC, Clinique and Bobbi Brown through to small, independent beauty brands you may be discovering for the first time.