Pinterest has released its report Pinterest Predicts 2022. The annual trend report looks at what will be trending in the next year. Highlights include:

Beauty

Be Jewelled
Bringing the blin to everything. Gen Z is driving a trend towards accessories that go way beyond the basic earring, cuff or layered necklace. They’re getting creative and accessorising the whole body, from tooth gems to crystal eye embellishments.

Trending search terms

• Tooth gem +85%
• Ear curation +3x
• Dermal piercing unique +145%
• Pedicure with rhinestones +150%
• Crystal eye make-up +110%

"One country where Be jewelled will shine in 2022 is Mexico, where terms such as cross earrings and lip piercings will rise. But it’s not all spiky edge: eccentric jewels will take off, too."

Puff Love
In 2022, people will celebrate their natural texture with big hairstyling techniques. Gen Z-driven space buns and high-puff hairstyles will continue to spike as people find new beauty inspiration. 

Trending search terms

• High puff hairstyles +165%
• Space buns natural hair +100%
• Two puffs natural hair hairstyles +65%
• Short natural hair styles +185%
• Natural hair bun styles +160%

Fashion

Dopamine Dressing 
Dressing loud is the new dressing down People are heading somewhere over the rainbow this year with vibrant outfits and colourful palettes. From rainbow dresses to electric blue outfits, 2022 fashion will be all about feel-good fits with an electric kick. All genders and age groups are driving this trend.

Trending search terms

• Rainbow dress women +2x
• Fuschia dress outfit +4x
• Electric blue outfit +140%
• Vibrant outfits +16x
• Gradient dress +95%

"One market where Dopamine dressing will make a major appearance next year is Germany. Germans will channel their positive feels into bright, statement colours with searches like fuchsia outfit, emerald green dresses and pink shoes. Get out your mood-boosting outfits."

Oh my Goth
Goth will make its way into the mainstream this year across all age groups. Goth business casual, goth baby clothes and even goth kitchen décor are all rising trends.

Trending search terms

• Goth business casual +90%
• Goth cowboy +70%
• Goth baby clothes +120%
• Goth kitchen décor +85%
• Goth pyjamas +185%

"One country that will shout ‘Oh my goth’ from the rooftops is the US, as this trend moves beyond the niche and into the mainstream. Like all good aesthetics, it will extend into the digital realm with searches such as ‘cybergoth’ on the rise. As for Gen Z? They’ll channel their 90s not-stalgia through searches such as ‘mall goth’."

Other beauty and fashion trends include Rebel Cuts, Nailscapes, Chequer Yourself, Mindful Menstruation, Hellenistic Revival, Pearlcore, and Celestial Celebrations. 

For the full Pinterest Predicts 2022 report please visit pinterest.com.