Date Posted: Monday 14th December 2020
Pinterest has announced its Pinterest Predicts for 2021, an annual trend report that looks at what will be trending in the next year. Highlights include:
Beauty-Minimal skincare in the new glow up
People are giving up the complicated full make-up look to embrace slow beauty and let their natural skin texture shine through. This new "effortlessly chic" routine is simple and sustainable.
Increase in searches year over year for:
- glowing skin how to get naturally +4x
- face yoga exercises +4x
- homemade skin care +110%
- aloe vera face mask +115%
- natural everyday make-up +180%
Fashion-Athflow is the new athleisure
When athleisure meets elegance - that's athflow. Flowy pants, casual jumpsuits and oversized outfits will replace athletic clothes as the new go-to loungewear. Athflow is professional enough for a work-from-home look, stretchy enough for the yoga mat and comfy enough for the couch.
Increase in searches year over year for:
- home dress women 2x
- oversized outfit 3x
- soft outfits +185%
- cotton jumpsuits for women +160%
- co-ord outfits two pieces +30%
Home decor-Japandi is the new modern
Every decor lover just swooned. Japanese design meets Scandanavian aesthetic in the rising home decor trend. Sleek lines, neutral colour schemes and calming set-ups will be on the radars of people everywhere.
Increase in searches year over year for:
- Japandi +100%
- wooden bed design modern +5x
- neutral colour palette earth tones +3x
- minimalist bathroom design 4x
- modern minimalist kitchen +115%
Wellbeing-Zzz Time is the new me time
Sleep care will be the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep to bedtime exercise routines, people will bring intention to more restful regimens.
Increase in searches year over year for:
- night affirmations sleep +100%
- sleep workout 3x
- sleep blends for diffuser +80%
- sleep yoga +90%
- silk sleepwear +60%
You can find the full list of 2021 trends, based on emerging searches with increases compared to last year, at pinterest.com.