Pinterest has announced new updates making the platform even more inclusive, enabling users to filter beauty-related results by skin tone right from the search results page, which is now available in UK, Canada, Ireland, Australia, and New Zealand. Pinterest’s virtual lipstick makeup Try On is expanding to include over 9K lipstick shades. Unlike other AR technologies, Try On doesn’t smooth skin or have image altering effects that make people look less like themselves – it’s actual (not augmented) reality. 

Pinterest's Global Beauty Report has also revealed that:

• In June, global searches related to natural hairstyles started rising with ‘natural hairstyle for Black women’ up 28x and ‘black lipstick aesthetic’ increased 89%*.
• Au naturale is reigning with a “less is more” approach. Pinterest users are embracing their freckles and blemishes with searches for ‘Asian freckles’ up 59%, ‘models with acne’ up 2x while searches for ‘wrinkle remover’ are down 30% and ‘scars remover’ are down 96%.
• Men are also looking for creative ways to embrace and express their physical appearance with ‘long hairstyles’ for men’ up 25x and ‘creative makeup looks’ up 7x.