Date Posted: Thursday 13th December 2018
Pinterest has announced its Pinterest 100 list of top trends for 2019. Top trends are as follows:
Beauty
- Hooray for grey: People are growing out their natural grey hair and letting that silver shine through. (Searches for going gray +879%)
- Big bang theory: The next big thing in fringes? Baby bangs. In 2019, the just-above-brow crop is making the cut. (Searches forcropped bangs +51%)
- Dip in: Wave goodbye to chipped nails! Powder dipping lasts longer than traditional gels, and is way easier to remove. (Searches forpowder dip nails +442%)
- Ooh-la-lashes: People are giving their lashes a lift with natural solutions—think grapeseed oil and aloe vera. (Searches for natural lash lifts +52%)
- Just like magic: It may sound like sorcery, but old-school witch hazel is gaining popularity as a skincare solution. (Searches for witch hazel +305%)
- Go glossy: Gloss is helping make people’s best features shine—from lips to lids. (Searches for glossy makeup +89%)
- The standout pout: Smart mouths everywhere are pairing barely there makeup with a bold red kisser for added attention. (Searches for standout lip colour +467%)
- Almond joy: Here’s a nutty new manicure trend: almond nails, named for the rounded shape of the nut. (Searches for almond nails+97%)
- The next exfoliant: People are lathering up with gentle liquid exfoliators for brighter, smoother skin. (Searches for liquid exfoliator+58%)
- Lilac locks: Prepare to see lots of lilac in 2019—this pretty pastel hair colour trend is growing fast. (Searches for lilac hair +1077%)
Health and wellness
- Bring on the bakuchiol: Bakuchiol, the natural, gentler alternative to retinol, is the clear-skin choice among skincare buffs. (Searches for bakuchiol +275%)
- Respect your elders: Elderberries are on the rise thanks to their healthy and anti-inflammatory effects. (Searches for elderberry recipes +685%)
- The great indoors: Flexible bands that can strengthen your whole body? Sounds like an irresistible way to exercise indoors. (Searches for band workouts +1913%)
- Natural ginger: People are getting back to their roots by using the soothing oil for baths, massages and even condiments. (Searches for ginger oil +659%)
- Healthy habits: Diligent diners are using nutrition plans to be more mindful about what they eat. (Searches for nutrition plans +475%)
- Bee earth friendly: No more cling film! Get stung by the freshest zero-waste trend: reusable beeswax wraps. (Searches for beeswax wraps +146%)
- Getting very sleepy: Turns out the way to sleep like a log is to keep a sleep log—just one of many sleep-ish ideas to try. (Searches for sleep optimisation +116%)
- Dry idea: People are ditching the alcohol and opting for a life of sobriety, turning to Pinterest for motivational quotes and non-alcoholic drink ideas. (Searches for sober living +746%)
- DIY goat soap: The “greatest of all time” goat milk soap is easy to make, and gives a gentle, moisturising clean. (Searches for goat milk soap +231%)
- Cape not included: Add matcha, maca and other superfood powders to juice or a smoothie for a superhero boost. (Searches forsuper powders +144%
Men’s style: Old meets new
- Wash me: Welcome back, light-wash denim! (The ’90s called. They said, “you’re welcome.”) (Searches for light washed denim +70%)
- It’s a sling thing: Carry the weight of just the essentials on one shoulder, sling-bag style. (Searches for sling bags +1184%)
- The slick of time: Guys are looking classically cool around the clock with throwback wristwatches. (Searches for vintage watches+98%)
- Clash with class: Plaid and polka dots? Tartan and toile? Mixing prints is the new power move. (Searches for mismatched prints+89%)
- Vive le fade: People are buzzing about this trim for good reason: It’s neat, tidy and timeless. (Searches for french crop haircuts+84%)
- Corduroy of course: 2019 is the Year of Corduroy, from comfortable weekend trousers to professorial blazers. (Searches forcorduroy +507%)
- Bottom’s Up: Men in flood-ready cropped trousers are showing off ankle and flashes of fashionable sock. (Searches for cropped trousers +671%)
- Scarf it up: Plain or patterned, scarves are keeping necks warm and men looking stylish. (Searches for neck scarves +29%)
- Look rad in plaid: It’s hip to wear squares. Prep-school plaid trousers can be dressed up or down, mixed or matched. (Searches forplaid trousers +267%)
- No more no-shows: Sock it to ’em with quarter socks. Try a pop of colour or a fun print for fancier ankles. (Searches for quarter socks +266%)
Women’s style: Patterns of sustainability
- Just kente get enough: From dashikis to cocktail dresses, African wax prints and kitenges look stunning on every continent. (Searches for african print fashion +229%)
- Up your shell game: Hares beware: slow and steady wins the race with these versatile, sophisticated tortoise earrings. (Searches fortortoise earrings +679%)
- Slay in your lane: People are riding high on bike shorts, for everything from workout wear to statement wear. (Searches for biker shorts +1323%)Wrap stars: cosy, chic robe silhouettes mean never having to choose between comfort and style again. (Searches for robe silhouettes +689%)
- Mod squad: People are going from zero to incognito in an instant with beautifully blocky oval sunglasses. (Searches for oval sunglasses +591%)
- That bamboo you do: Stay connected to nature by carrying all the essentials in a striking, structured handbag. (Searches forbamboo bags +2215%)
- Ruche hour: Flatteringly gathered gowns, trousers and coats are sending ripples through the style world in 2019. (Searches forrouche +108%)
- Say it with sneakers: Finally feet get the starring role they deserve, supported by kickin’ colours and lit laces. (Searches forstatement sneakers +2211%)
- Second skin: Step aside, leopard print! This hypnotic pattern just slithered into the lead (and tights and skirts and...). (Searches forsnake print +642%)
- Ethical threads: Rentable looks and recycled materials make for world-stopping looks that don’t punish the planet. (Searches forsustainable fashion +34%)
For the full list of 2019 trends visit pinterest.co.uk.
Methodology
Trend calculation: YoY% increases are calculated using normalised searches on each trend from January - September 2017 to January - September 2018