Pitti Immagine has announced the launch of its new digital platform Pitti Connect, for networking and the marketplace for generating new business opportunities that will provide advanced information about and be integrated with the physical September fairs. Launched as a response to the extra ordinary requirements of the present day, Pitti Connect is a new work tool for contributing to the relaunch of the entire fashion system.

Already active starting from the end of June, Pitti Connect will allow exhibitors at the Pitti Immagine fairs (Pitti Uomo, Pitti Bimbo, Pitti Filati, Fragranze and Super) to increase their visibility, activate business contacts and to be supported through the process of receiving orders while complying with the traditional timing of sales campaigns, in advance of the opening of the September fairs.

Pitti Connect will be essential for reaching buyers and members of the trade, even those not physically present at the fair, who will be able to carry out scouting activities and assisted research, contact exhibitors, plan meetings and view collections through video chats or by means of a virtual showroom with advanced functions.