Date Posted: Tuesday 3rd September 2019
Californian haircare brand Playa has appointed CG Consultancy to handle all press, communications and influencers in the UK. Launched by LA-based Vogue Stylist turned entrepreneur, Shelby Wild created the vegan-friendly haircare range ‘to be an effortless wash & go routine for easy air-dry styling, whatever your texture. Get the best version of your hair with naturally derived formulas–no hard work required.”
Having already established itself in the US on Sephora its looking to grow in the UK and is currently on cultbeauty.co.uk.